After almost 30 years of making the world’s best kid’s shoes, we’ve found there are five key elements that make a shoe comfortable: Flexibility, Adjustability, Breathability, Weight and Fit. That’s why our shoes are shaped like children’s feet, why they use flexible, breathable leathers and knits that are lightweight, and why they use fastening that makes them easy to wear and easy to adjust. Shoes also need to be durable to stand up to the crazy things our kids put them through and continue to protect their feet.

Stage, not age, is a mantra in our business and what it means is that we design for the stages of development a child goes through, to guide them on their journey, whether it’s our Soft Sole for babies who crawl, Step Up shoes that guide your child’s early steps or the Kid + soles for jumping, skipping, kicking and climbing. Our shoes are designed to protect and guide your child, whatever stage they are at.

We’re constantly looking at ways we can improve on those criteria, constantly learning, and constantly developing throughout our range to keep making shoes that your kids love. Designed for freedom, from the sole up.